I’ll be out of pocket today, so I’ve prepared something in advance: a treatise on the changing world of business and marketing. The basic premise is this:
Going to market in this day and age demands more than new ideas applied to the same old framework, but a shift in the very foundations of our business and marketing paradigm. It’s all integrated. It’s all digital. And this is how it works.
Just in case you didn’t click that link, here’s the full article, complete with diagrams: http://www.goidel.net/go-to-market-paradigm/
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