Ruminations on an agency “prenuptial agreement” with its clients…
As your agency, we have one, primary goal: to help you make money by doing what we do best.
So love us for our brains, not just our big paint brushes.
We aim for results — “killer” creative and awards are merely a by-product.
As happy as we are to serve, please remember that we’re not a wait staff.
We’ll do our part by promising to never, ever, spit in your food.
While we embrace your personal aesthetics, we cater to your customer’s.
Because your customer speaks more loudly than you do.
Speaking of loud, cutting through the clutter isn’t a matter of yelling, or making your logo bigger.
And big isn’t a synonym for bold.
We like bold, even when bold means small, or subtle.
“Cheap,” on the other hand, will always be a four-letter word.
Expertise doesn’t come cheap, and this work takes a team of experts.
That team of experts also includes you.
The team does not, however, include your nephew, the aspiring web designer.
We want your tree to bear fruit, that’s why we attend to its roots (corny, but true).
If we find a skeleton in your closet, we’re going to ask it to dance with us.
We only look like magicians — we’re really artists, scientists, managers and a brilliant construction crew.
And we only look super-human; we’re not immune to the rare snafu.
In our dictionary, snafu stands for “something normal and fixable, u-know?”
Again, we’re here for one primary reason: to help you make more money by doing what we do best.
That’s what you pay us for.
The courtesy, respect, understanding, professionalism, fun and friendship we deliver along the way is just our way of doing business.
Post a Comment