I’m reminded of the following story after attempting to explain our new business’s value proposition to a fellow early-morning dog walker yesterday.
She offered up some excellent feedback: “It wasn’t until you [finally] put it in Malcom Gladwell terminology that it became totally clear to me.” Which means I still need to work on the pitch.
So, here’s an old joke, with a timeless truth…
A rancher from Colorado visits his farmer friend in Vermont. As they walk the fields, the rancher can’t help thinking just how small his friend’s grounds are compared to his own big spread out west, and quips:
“You know, back on my place, I can hop in my car and drive from one end of the ranch to other, and it takes a whole day to get there.”
To which the farmer replies: “Yeah, I used to have a car just like that.”
One topic, two entirely different conversations.
Thanks to my dog-walking friend, Loraine, for reminding me of the challenges of even the simplest conversations. 
Post a Comment