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	<title>goidel.net &#187; Fundementals</title>
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	<link>http://www.goidel.net</link>
	<description>Rich Goidel&#039;s musings on digital, marketing, business and the world at large</description>
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			<item>
		<title>What Are We Talking About?</title>
		<link>http://www.goidel.net/2010/01/18/what-are-we-talking-about/</link>
		<comments>http://www.goidel.net/2010/01/18/what-are-we-talking-about/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 13:58:49 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=442</guid>
		<description><![CDATA[I&#8217;m reminded of the following story after attempting to explain our new business&#8217;s value proposition to a fellow early-morning dog walker yesterday.
She offered up some excellent feedback: &#8220;It wasn&#8217;t until you [finally] put it in Malcom Gladwell terminology that it became totally clear to me.&#8221; Which means I still need to work on the pitch.
So, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Playing Office</title>
		<link>http://www.goidel.net/2010/01/08/playing-office/</link>
		<comments>http://www.goidel.net/2010/01/08/playing-office/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 14:33:30 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[Ruminations]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=440</guid>
		<description><![CDATA[My grandfather was the owner of a prosperous coat manufacturing company. When we were young, my siblings and I would often go on a magical trip to &#8220;the city&#8221; (NYC) and visit &#8220;the place.&#8221; Too much fun running around the joint, getting lost in the racks of fur coats and playing &#8220;office.&#8221;
40+ years later, I&#8217;m [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Carnegie Deli Jumps The Shark</title>
		<link>http://www.goidel.net/2009/12/07/carnegie-deli-jump-the-shark/</link>
		<comments>http://www.goidel.net/2009/12/07/carnegie-deli-jump-the-shark/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 12:15:32 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=419</guid>
		<description><![CDATA[My wife and I recently had the pleasure of lunching in NY with my esteemed friend, Peter Firestein. Because of timing and prxoimity we decided to dine at the venerable (and touristy) Carnegie Deli at 7th Ave and 55th.
This place is legendary. USA Today has called it &#8220;the most famous deli in the United States.&#8221; [...]]]></description>
		<wfw:commentRss>http://www.goidel.net/2009/12/07/carnegie-deli-jump-the-shark/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Dancing On The Ceiling</title>
		<link>http://www.goidel.net/2009/12/02/dancing-on-the-ceiling/</link>
		<comments>http://www.goidel.net/2009/12/02/dancing-on-the-ceiling/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 15:05:40 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=414</guid>
		<description><![CDATA[Every company has a ceiling, or a number of ceilings, which prevent employees from reaching new heights.
Whether it&#8217;s a function of the org chart, or the limitations of internal systems, or lack of new and different work, people are going to hit some stopping points and make some choices:

Push at the extremities
Coast
Look for an exit

There&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Every Dog Needs A Job</title>
		<link>http://www.goidel.net/2009/11/30/every-dog-needs-a-job/</link>
		<comments>http://www.goidel.net/2009/11/30/every-dog-needs-a-job/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 13:09:26 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[job descriptions]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=403</guid>
		<description><![CDATA[Your dog sits at home, biding her time until your return. But then&#8230;
Hey, look! Someone&#8217;s coming! It&#8217;s The Letter Carrier! He&#8217;s not One Of Us! I have to protect hearth and home!
Bark! Bark bark! Bark bark bark bark bark! Bark bark bark bark bark bark!
Yay! He&#8217;s leaving! Yay! My barking worked! Just like the last [...]]]></description>
		<wfw:commentRss>http://www.goidel.net/2009/11/30/every-dog-needs-a-job/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hard, Harder, Hardest &#8211; Finding, empowering and working with an agency</title>
		<link>http://www.goidel.net/2009/11/24/hard-harder-hardest/</link>
		<comments>http://www.goidel.net/2009/11/24/hard-harder-hardest/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 12:53:12 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=389</guid>
		<description><![CDATA[Looking for a marketing agency? Some thoughts to consider&#8230;
Hard: Finding an agency that gets it.
We&#8217;re living in a noisy era of message saturation where the customer is, more often than not, in control of who, what, where, when, why and how they allow brands into their communication stream. Agencies that simply try to bolt new [...]]]></description>
		<wfw:commentRss>http://www.goidel.net/2009/11/24/hard-harder-hardest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Downsizing (a haiku)</title>
		<link>http://www.goidel.net/2009/11/20/downsi/</link>
		<comments>http://www.goidel.net/2009/11/20/downsi/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 11:51:54 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[Haiku]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[restructuring]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=372</guid>
		<description><![CDATA[Pink slips and furloughs.
Cost cutting through attrition.
Solvency? Doubtful.*

* According to the Wharton School of Business:
&#8220;Research has shown that if a company announces a downsizing without a broader reference to a strategic plan, its stock price will, on average, drop 5% to 6% over the next several days, according to [Michael Useem, a management professor at [...]]]></description>
		<wfw:commentRss>http://www.goidel.net/2009/11/20/downsi/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Heart Transplants</title>
		<link>http://www.goidel.net/2009/11/17/heart-transplants/</link>
		<comments>http://www.goidel.net/2009/11/17/heart-transplants/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:41:05 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=328</guid>
		<description><![CDATA[In these turbulent times, many companies are undergoing deep changes — in product lines, go-to-market strategies, staff rosters and operational structure. The challenges are great, and, unfortunately, many companies haven&#8217;t, or won&#8217;t, survive.
In their efforts to change, organizations will often bring in hired guns — consultants, analysts and industry rock stars — whose job it [...]]]></description>
		<wfw:commentRss>http://www.goidel.net/2009/11/17/heart-transplants/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rain Dance Your Way To Success</title>
		<link>http://www.goidel.net/2009/11/11/rain-dance-your-way-to-success/</link>
		<comments>http://www.goidel.net/2009/11/11/rain-dance-your-way-to-success/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 11:31:21 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=278</guid>
		<description><![CDATA[Bob, a friend of mine, works for a company that continually cycles through periods of strong revenue, followed by periods of strong losses.
His associates are all diligent in their work and the company has enjoyed a solid reputation for quite some time. Everyone appreciates the strong profits coming in when times are good. And during [...]]]></description>
		<wfw:commentRss>http://www.goidel.net/2009/11/11/rain-dance-your-way-to-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We&#8217;re Only Human</title>
		<link>http://www.goidel.net/2009/11/03/were-only-human/</link>
		<comments>http://www.goidel.net/2009/11/03/were-only-human/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 12:45:33 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=208</guid>
		<description><![CDATA[Give a number of people a series of test questions, or a set of tasks, and you&#8217;re bound to see some errors. After all, we&#8217;re only human, and humans make mistakes. It&#8217;s simply our nature. (It&#8217;s also somewhat desirable, since mistakes help us grow and can often lead to entirely new ideas — just ask [...]]]></description>
		<wfw:commentRss>http://www.goidel.net/2009/11/03/were-only-human/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Truth</title>
		<link>http://www.goidel.net/2009/10/28/truth/</link>
		<comments>http://www.goidel.net/2009/10/28/truth/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 11:45:42 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=72</guid>
		<description><![CDATA[I once had the pleasure of attending a workshop by Ken Berg, director of the Birmingham Boys Choir, wherein he made a profound statement about the motivation for performance. To paraphrase:
Music is one of the few endeavors left in life where the truth is important. There&#8217;s little room to fudge on the placement of a [...]]]></description>
		<wfw:commentRss>http://www.goidel.net/2009/10/28/truth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Show Me The Money</title>
		<link>http://www.goidel.net/2009/10/27/show-me-the-money/</link>
		<comments>http://www.goidel.net/2009/10/27/show-me-the-money/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 11:45:06 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Fundementals]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[piorities]]></category>
		<category><![CDATA[profit]]></category>

		<guid isPermaLink="false">http://www.goidel.net/?p=56</guid>
		<description><![CDATA[I once got into a heated discussion with a former boss by stating that the first priority of any business is making a profit. He claimed that prioritizing profit skews your thinking and leads companies down dark paths. I still beg to differ.
Here&#8217;s an analogy: As human beings, our first priority is to breathe. If [...]]]></description>
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		<slash:comments>0</slash:comments>
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