My wife and I recently had the pleasure of lunching in NY with my esteemed friend, Peter Firestein. Because of timing and prxoimity we decided to dine at the venerable (and touristy) Carnegie Deli at 7th Ave and 55th.
This place is legendary. USA Today has called it “the most famous deli in the United States.” [...]
At agencies, we all try to do right by our clients, but, as I discussed in “Bending Over Backwards,” it often leads to doing wrong by us (and, eventually, our clients too). This goes for “internal clients” as well.
By internal clients, I’m referring to the established relationships and expectations inside the company that are delivery-centric. [...]
Seth Godin, one of the new world heroes, has failed.
He wrote a book about marketing, then broke the very rules he advocated in the book when bringing it to market.
You can read about it here, on his blog; he freely admits his failure.
Thank you, Seth.
Thank you for living up to your own standards. Thank you [...]
Give a number of people a series of test questions, or a set of tasks, and you’re bound to see some errors. After all, we’re only human, and humans make mistakes. It’s simply our nature. (It’s also somewhat desirable, since mistakes help us grow and can often lead to entirely new ideas — just ask [...]
Here’s a scenario I’ve seen all too often, at agencies of all types — even those that should know better:
The client engages with your company for an assignment they can’t do themselves due to any combination of knowledge, resource and capabilities gaps.
You do the discovery and come to a scope of work that includes a [...]