Big thinking, small funds.
Long days and multiple hats.
A labor of love.
Written at 3AM this morning, as I lay awake planning next steps for Dangerous Kitchen, the new go-to-market agency founded upon many of the principles in this blog.
Looking for a marketing agency? Some thoughts to consider…
Hard: Finding an agency that gets it.
We’re living in a noisy era of message saturation where the customer is, more often than not, in control of who, what, where, when, why and how they allow brands into their communication stream. Agencies that simply try to bolt new [...]
Ruminations on an agency “prenuptial agreement” with its clients…
As your agency, we have one, primary goal: to help you make money by doing what we do best.
So love us for our brains, not just our big paint brushes.
We aim for results — “killer” creative and awards are merely a by-product.
As happy as we are to [...]
At agencies, we all try to do right by our clients, but, as I discussed in “Bending Over Backwards,” it often leads to doing wrong by us (and, eventually, our clients too). This goes for “internal clients” as well.
By internal clients, I’m referring to the established relationships and expectations inside the company that are delivery-centric. [...]
This is a re-post of a brief article I wrote for The 60 Second Marketer “Ask The Expert” column.
I can’t recall the book, but years back I was reading a web design manual that offered a bit of agency advice that still resonates, year after year: Never let your agency become a pencil for the [...]