Looking for a marketing agency? Some thoughts to consider…
Hard: Finding an agency that gets it.
We’re living in a noisy era of message saturation where the customer is, more often than not, in control of who, what, where, when, why and how they allow brands into their communication stream. Agencies that simply try to bolt new [...]
Pink slips and furloughs.
Cost cutting through attrition.
Solvency? Doubtful.*
* According to the Wharton School of Business:
“Research has shown that if a company announces a downsizing without a broader reference to a strategic plan, its stock price will, on average, drop 5% to 6% over the next several days, according to [Michael Useem, a management professor at [...]
In these turbulent times, many companies are undergoing deep changes — in product lines, go-to-market strategies, staff rosters and operational structure. The challenges are great, and, unfortunately, many companies haven’t, or won’t, survive.
In their efforts to change, organizations will often bring in hired guns — consultants, analysts and industry rock stars — whose job it [...]
Bob, a friend of mine, works for a company that continually cycles through periods of strong revenue, followed by periods of strong losses.
His associates are all diligent in their work and the company has enjoyed a solid reputation for quite some time. Everyone appreciates the strong profits coming in when times are good. And during [...]
Methodologies
The economies of scale
Great brand strategy *
* In case you don’t click the last link: it’s to an Apple brand strategy article on marketingminds.com