Looking for a marketing agency? Some thoughts to consider…
Hard: Finding an agency that gets it.
We’re living in a noisy era of message saturation where the customer is, more often than not, in control of who, what, where, when, why and how they allow brands into their communication stream. Agencies that simply try to bolt new [...]
At agencies, we all try to do right by our clients, but, as I discussed in “Bending Over Backwards,” it often leads to doing wrong by us (and, eventually, our clients too). This goes for “internal clients” as well.
By internal clients, I’m referring to the established relationships and expectations inside the company that are delivery-centric. [...]
This is a re-post of a brief article I wrote for The 60 Second Marketer “Ask The Expert” column.
I can’t recall the book, but years back I was reading a web design manual that offered a bit of agency advice that still resonates, year after year: Never let your agency become a pencil for the [...]
This is an age-old agency argument.
Clients respond to creative (aka design). Clients ask for creative. So agencies need to pitch creative and win on that creative.
Here are a few holes in that approach:
Without actually engaging with the client and diving deep into their business, it’s not possible to put together a vetted set of goals [...]
I’ll be out of pocket today, so I’ve prepared something in advance: a treatise on the changing world of business and marketing. The basic premise is this:
Going to market in this day and age demands more than new ideas applied to the same old framework, but a shift in the very foundations of our business [...]