Elegant design.
Form. Function. Simplicity.
And yet, we complain.*
* Apple unveils “the next big thing” to some critical…disappointment.
As best as I can sum up the reaction as I’ve seen/heard it: “Yeah, we like the iPad, but it’s just a big iPod Touch. Or an iPhone without the phone, or the camera. We don’t see this as the [...]
The Digital World
Pundits, naysayers, voyeurs
The clamor of LIFE*
* Conversation at lunch yesterday included how cacophonous the online world is.
True.
But, in this truly global medium, where everyone is an expert (at least, in the moment), everyone has a say (even if their opinion is based on empty thinking) and everyone can pursue their heart’s desires (to [...]
Looking for a marketing agency? Some thoughts to consider…
Hard: Finding an agency that gets it.
We’re living in a noisy era of message saturation where the customer is, more often than not, in control of who, what, where, when, why and how they allow brands into their communication stream. Agencies that simply try to bolt new [...]
This is an age-old agency argument.
Clients respond to creative (aka design). Clients ask for creative. So agencies need to pitch creative and win on that creative.
Here are a few holes in that approach:
Without actually engaging with the client and diving deep into their business, it’s not possible to put together a vetted set of goals [...]
I’ll be out of pocket today, so I’ve prepared something in advance: a treatise on the changing world of business and marketing. The basic premise is this:
Going to market in this day and age demands more than new ideas applied to the same old framework, but a shift in the very foundations of our business [...]