Skip to content

Tag Archives: process

How To Make Money In Business (a haiku)

Methodologies
The economies of scale
Great brand strategy *
* In case you don’t click the last link: it’s to an Apple brand strategy article on marketingminds.com

Posted 06 November 2009 § Haiku ‡ Comments (0) ° Also tagged: ,

We’re Only Human

Give a number of people a series of test questions, or a set of tasks, and you’re bound to see some errors. After all, we’re only human, and humans make mistakes. It’s simply our nature. (It’s also somewhat desirable, since mistakes help us grow and can often lead to entirely new ideas — just ask [...]

Posted 03 November 2009 § Fundementals § Observations ‡ Comments (0) ° Also tagged: , ,

Is This a Good idea?

A quote from a recent article in Wired titled “An Epidemic of Fear” got me thinking…
“Looking back over human history, rationality has been the anomaly. Being rational takes work, education, and a sober determination to avoid making hasty inferences, even when they appear to make perfect sense.”
I ponder about the oftentimes dubious business plans we [...]

Posted 29 October 2009 § Observations ‡ Comments (2) ° Also tagged: , ,

Bending Over Backwards

Here’s a scenario I’ve seen all too often, at agencies of all types — even those that should know better:
The client engages with your company for an assignment they can’t do themselves due to any combination of knowledge, resource and capabilities gaps.
You do the discovery and come to a scope of work that includes a [...]

Posted 21 October 2009 § Observations ‡ Comments (4) ° Also tagged: , ,