Tag Archives: profit

Downsizing (a haiku)

Pink slips and furloughs.
Cost cutting through attrition.
Solvency? Doubtful.*

* According to the Wharton School of Business:
“Research has shown that if a company announces a downsizing without a broader reference to a strategic plan, its stock price will, on average, drop 5% to 6% over the next several days, according to [Michael Useem, a management professor at [...]

Rain Dance Your Way To Success

Bob, a friend of mine, works for a company that continually cycles through periods of strong revenue, followed by periods of strong losses.
His associates are all diligent in their work and the company has enjoyed a solid reputation for quite some time. Everyone appreciates the strong profits coming in when times are good. And during [...]

Agencies: Don’t Be A Pencil For Your Client

This is a re-post of a brief article I wrote for The 60 Second Marketer “Ask The Expert” column.
I can’t recall the book, but years back I was reading a web design manual that offered a bit of agency advice that still resonates, year after year: Never let your agency become a pencil for the [...]

Show Me The Money

I once got into a heated discussion with a former boss by stating that the first priority of any business is making a profit. He claimed that prioritizing profit skews your thinking and leads companies down dark paths. I still beg to differ.
Here’s an analogy: As human beings, our first priority is to breathe. If [...]